I just read "Seek Buyers, not Followers" By Nat

Followers != Buyer

focus on Buyer, not the Followers.

Seek Buyers, not Followers - Nat Eliason
Newcomers to social media and influencer marketing naively assume that if they can build a big following, those followers will buy from them. But that’s not always the case.

buying ADs on linkedin.

LinkedIn Ads: 中文投放導覽(持續更新中)
完整概括目前可用的LinkedIn Ads格式、素材規格及基本設定